Kickstart Your Amazon Journey; selling on Amazon provides unparalleled access to a vast customer base and a robust infrastructure to support your sales. This guide will highlight the key reasons for selling on Amazon and provide a step-by-step guide on getting started, including setting up a Seller Central account, completing the KYC process, and practical steps. Understanding these fundamentals can empower brands to successfully launch on Amazon, with expert guidance from Boom Commerce available to accelerate the process and ensure success.

Why Sell on Amazon?

Explore the benefits that make Amazon an unbeatable platform for reaching a vast audience and growing your business. There are many compelling reasons to sell on Amazon, but here are our top four:

1. Massive Traffic

Amazon attracts millions of daily visitors, providing a vast potential customer base for your products. With over 2.5 billion visits per month (Digital Commerce 360), Amazon is the go-to marketplace for many online shoppers. For new sellers, this provides an immense benefit as it eliminates the need for extensive customer acquisition efforts, granting immediate access to a large, ready-made audience that would be nearly impossible to reach independently. Compared to opening your own webshop – and don’t get me wrong, that’s something I advise to have additionally – the focus on Amazon is not about generating traffic but about gaining visibility among the existing massive traffic on the site.

2. Established Network

Leverage Amazon’s infrastructure, including FBA (Fulfillment by Amazon), which handles storage, shipping, and customer service. FBA allows you to outsource your logistics to Amazon, ensuring efficient and reliable service to your customers. This gives you the great opportunity to kickstart your seller business instead of dealing with the complexities of warehousing and shipping. Amazon has already taken care of the infrastructure related to selling for you. As a new seller, this means you can focus on other aspects of your business, like marketing and product development. Additionally, products fulfilled by Amazon are often eligible for Prime, increasing your product’s visibility and attractiveness to Prime members.

3. Brand Visibility

Increase your brand’s visibility and credibility by being on the world’s largest online marketplace. Amazon’s reputation and extensive reach can significantly boost your brand’s presence. As a new seller, this immediate trust from customers and enhanced discoverability through Amazon’s advanced algorithms will help you gain traction quickly without the need for extensive personal marketing efforts.

4. Revenue Potential

Tap into Amazon’s vast marketplace to drive significant sales and revenue growth. Sellers on Amazon have reported substantial increases in their sales volumes and overall revenue. ​​The potential to scale quickly is a significant advantage for new sellers.

How to Get Started to Kickstart your Amazon journey

Getting started on Amazon can seem daunting, but with the right steps and guidance, it can be a straightforward process. Here’s a broad outline on how to set up your Amazon seller account effectively.

Set Up Seller Central Account

To kickstart your Amazon journey, visit Amazon Seller Central and sign up for a professional seller account. This account provides you with the tools and resources needed to manage your listings, track sales, and analyze performance.

Fill in Necessary Business Information

Amazon wants to know with whom they are making business. Provide comprehensive details about your business, including your business name, address, and contact information. Ensure all information is accurate and up-to-date to avoid any verification issues later. Accurate details are crucial for the approval and smooth operation of your seller account.

Choose a Selling Plan

Amazon offers two main selling plans:

• Individual Selling Plan: Best for sellers who plan to sell fewer than 40 items per month. This plan has no monthly subscription fee but charges a per-item fee.
• Professional Selling Plan: Ideal for sellers who plan to sell more than 40 items per month. This plan charges a monthly subscription fee but offers more advanced selling tools and lower per-item fees.

I advise you to take the professional selling plan as this equips you with necessary tools to get into a good selling position. The professional plan offers features that are essential for optimizing your sales strategy and managing your business to kickstart your Amazon journey.

Complete KYC (Know Your Customer)

Provide Verification Documents

To kickstart your Amazon journey and comply with Amazon’s KYC requirements, you’ll need to submit several documents. Amazon wants to ensure they know who they are doing business with, validating both your business and you as a person (or everyone involved who is holding 25% or more shares). Typically, you will need to provide:

• Identification documents such as a passport or driver’s license
• Business registration documents
• Bank account details: The bank account must be in the name of the Seller Central account owner. If you are setting up a professional account for your company, the bank account should be under the company’s name. Additionally, you will need a credit card.

Ensure Compliance:

Meeting Amazon’s KYC requirements is essential for the swift approval of your account. Think of the KYC process as a detailed checklist that Amazon uses to verify your information. Sometimes documents are rejected for minor issues, such as a missing signature or stamp. To avoid delays, double-check all requirements and ensure it meets the specific document demands outlined by Amazon to kickstart your Amazon journey.

Practical Steps for Success

Document Preparation

Ensure Kickstart Your Amazon Journey, you have all the required documents that Amazon needs for KYC verification. Next to others his includes identification documents, business registration papers, and bank account details.

Video Verification

Be prepared for a possible video call to verify your identity. This process is usually quick and straightforward.

VAT Regulations

Ensure your business complies with VAT regulations in the country where you plan to sell. This is crucial for smooth operations and avoiding legal issues.

Specific Requirements

Check additional requirements related to selling in specific countries or for selling specific products. For example, registering with LUCID for packaging regulations in Germany.

Conclusion

To kickstart your Amazon Journey requires understanding and meeting all necessary requirements. This guide has outlined key steps such as setting up your Seller Central account, filling in detailed business information, choosing the right selling plan, and completing the KYC process. Once these steps are completed, it is time to focus on marketplace readiness to ensure your products are prepared for a successful launch.

While it’s possible to manage these tasks independently, partnering with the Boom Commerce Team and me can streamline the process. With our guidance, you can kickstart your Amazon journey more quickly and efficiently, reducing the workload and potential obstacles. Contact Boom Commerce today for personalized assistance and expert advice on launching and growing to kickstart your Amazon journey.

Ready to take your Amazon business to the next level?